• Businessmen in trades like Kirana/provisions, medical retailers, fancy shops, garments, restaurants, hardware, agri-inputs, chemists, stationery shops, metalware, electrical & electronics, cycle shops, spare parts, traders of agriculture commodities or other commodities, etc.
• Small manufacturing or processing units like cottage industries, cement brick or tile makers, agro-processing units, artisan units, etc.
• Service units like engineering works, mechanic shops, garages, etc.

These customers are mostly retail in nature, meeting the requirements of the respective town/village.